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8 important tips for a content marketing strategy that works effectively
Understanding your audience
You need to learn more about the people who'll be reading it before you write a single word or publish a single tweet.You'll need analytics for that. Luckily, almost anyone with a website domain can use Google Analytics to track who comes and goes on their website. These details, as Nintex has discovered, will make you understand who your readers are, what they are searching for and how they are doing it.
Using this information, you can identify your readership 's demographics, including age, job title, seniority and any relevant interests that they may have. That's all essential information; obviously, the material you create for an HR manager would be different from that produced for an IT expert.
From there, targeting your future content toward that person is much easier.
Understand your Goal
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