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What is the biggest lie in PRODUCT REVIEWS? In this post, we’ll explore the truth about how online product reviews are unlike multichannel marketing omnichannel marketing influenced by PR firms and paid audiences. We’ll also reveal (or at least discuss) what you should do if you suspect that a review is not being honest.

You won’t find a more valuable article on review websites than this one.

1. How Do Paid Reviewers Influence Online Ratings?

There are a few ways that paid reviewers can have an influence on product ratings. The most obvious is to simply pay people to give positive reviews for their company. In this type of situation, someone who is incentivized to review a product will post one or more reviews within the first few days of the product’s release. These “early adopters” will almost always be happy with their purchase and write very positive reviews based on the new items’ features, benefits and quality. So, it’s important to think about whether you would have bought the item if your friend or family member had purchased it first so that you can decide if they’re being honest with you.

In contrast to this, there are some people who will pay money to be the first one to write a negative review. In fact, they’ll even use fake names, which is why there are plenty of disgruntled customers out there with reviews written by paid reviewers.

Also consider that paid reviewers tend to have their own unbridled biases in favor of their products due to the financial and time investments they have made into those items.

Related: How Product Reviews Are Influenced By Paid Actors

2. Should I Be Concerned About The Hype?

If you do suspect that a review was written under duress or pressure, don’t worry about it. The truth is that these incidents are extremely rare . If you see a review that seems suspicious or fishy, just avoid it.

Some products are hyped up so much that there are many people who would have an incentive to write good reviews about them. Sometimes, these same people write negative reviews as well because they didn’t get their money’s worth or simply saw it as a fair way to mitigate the amount of positive reviews they were accumulating. After all, someone had to go in the opposite direction, right?

You shouldn’t be sad if you see a review that’s extremely positive (unless it’s blatantly fake), and you shouldn’t judge your purchase based on a handful of negative reviews either. Many people will purchase a product and then find an outlet for their frustration. If you see a review that’s obviously fake, try to submit a dispute to the website where it’s posted so that the owner can take it down.

3. How Can I Know If Reviews Are Trustworthy?

When you’re reading reviews, take into account the following things:

How long has the reviewer owned the item? The longer they’ve had it, the more likely they are to be telling you an honest story. Has the reviewer been paid, or is there a possibility that they could be? If the reviewer works for a company that makes those items, don’t be confused. You need to see if the company is disclosed in the reviews and if it’s obvious whether or not the customer has been compensated for his/her opinion. Does the reviewer’s profile picture match up with how he/she was described? If you read about Pat White from Wisconsin and his family, but there’s a photo of someone from New York and his friends who looks like it could be him, take note.

Does the review sound like someone who has never used that item? If the review seems like it was written by a pro who knows a lot about products, but you saw a profile picture of someone who hasn’t been on the site in three months and is more into video games than anything else, take this into consideration as well.

Do you sense an “anger” toward the product or toward its creator? Sometimes, people are just dissatisfied with their purchases, but sometimes they’re angry. In this case, look for reviews from others to determine if there’s been more than one person complaining about that specific item. Are they angry at the brand, the maker or both?

Here’s another helpful tip: If you’re looking at a company’s reviews and you see a lot of people complaining about it, find out if there have been complaints that have been sent to their corporate office. Some of these complaints may actually be fake, but many are real.

4. How Do I Spot Fake Reviews?

If you go to a movie theater and watch your favorite actor star in a new movie, you might be upset that he wasn’t able to bring his A game in every single scene . . . but maybe he was just having an off day. In the same way, you might see a review that’s not stellar and think that the company was lazy or didn’t take their product seriously.

If you suspect that a review is fake, take a look at any other reviews they’ve done. If they seem to be five-star reviews of every single item they reviewed, it might be time to move on.

Also, read the comments of their actual reviews. Are people picking their review apart? If so, it might be because it’s fake or made up by someone who doesn’t know what they’re talking about.

In conclusion: Think positively when you read online product reviews, but keep your eyes peeled.


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