6 B2B Trends To Focus On This Year

1) Speak To Your Target Audience 

Although it is imperative to spread your message, it is also important that the message speaks to your target audience. Segment your email list so that you can send marketing emails tailored to the industries you serve if your company has an array of different audiences.

A business can use services such as GetEmail.io to find the emails of specific individuals within an industry in one second. With the use of Big Data and Machine Learning Algorithms, all you need to collect someone’s email address is their first name, their last name, and their company domain. It is simply the best email lookup tool.

2) Compelling subject line 

The following things will help you create a compelling subject line to achieve high engagement. Make sure it is simple and attention-grabbing, and keep it short – ideally, it should be between 30-50 characters. People are receiving hundreds of emails each day, so make sure yours stands out instantly.

3) Mobile Friendly

For companies to succeed in the inbox, they must develop a strong mobile email marketing strategy. This is because more than 50% of consumers will read their email on mobile devices. As many as 70% of smartphone owners are likely to delete an email if it doesn’t render well on their phone. Research shows, up to 15% of readers will even unsubscribe.  

4) Focus on value

To provide value to your audience, your content must help establish trust and credibility in addition to providing useful information. To differentiate yourself from your competition, you must offer useful information that adds value, make discounts available, encourage engagement, and more. 

5) Simplify Your Design template

When it comes to email template design, less is more. Use a single-column layout that is attractive and easy to read. Add pops of color to help the reader focus on the most important part of the email; the call-to-action. Also, don’t forget to make proper use of white space to make it pleasing to the eyes.

A design with fewer elements will be less likely to go out of style, and it is more likely to render well across all devices, so in theory, it’s a no-brainer to make use of a simple yet elegant design.

6) Share Content In an Easy Scannable Way. 

Many people enjoy checking their emails when they are waiting in line for a coffee or in between breaks before meetings. Make sure you grab your reader’s attention with captivating headlines, bullet points, and use a compelling easy-to-use style guide. The goal is to not let them select the next email in their inbox before reading yours. You only have a few seconds to make that first impression and captivate them. 

Vinay Kumar
Student. Coffee ninja. Devoted web advocate. Subtly charming writer. Travel fan. Hardcore bacon lover

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