COVID-19 has led to a huge loss in the economy. Marketers, especially those who are entrepreneurs or have small startups, are literally finding themselves helpless. However, many of them have taken shelter under digital marketing strategies to run their business online steadily.
It’s good to find that you have also invested in digital marketing and shaping your business with advanced digital marketing strategies.
However, marketing strategies of the top digital marketing company in Noida, Mumbai, or any other states will work perfectly only when you use proper tools. And this is where the problem arises.
Even if the marketers have chosen digital marketing over conventional marketing for a cost-effective approach, they have ended up finding themselves in a dilemma. Which tool would be less cost-consuming and more effective?
In this article, we will discuss some prominent tools that can help your business to recover in this crisis situation.
4 Free digital marketing tools specially designed for small-scale marketers
- Canva: No marketing is held without creating exciting images and visual elements. Canva is a graphic designing tool that allows users to build images, web designs, logos, graphs, charts, presentations, infographics, and other visual elements at free of cost. If you are looking for a tool that can design your brand carrying its image, Canva can be the best option to recall.
Canva possesses millions of images in its library. You can simply choose any of those images to create engaging images for your brand. Would you like to create ads and share them on social media? Canva can even help you with this as well. No matter what image you want to develop, the tool is specialized in building creation with perfection.
- Hootsuite: During this pandemic lockdown, half of the online population is now spending their time on social media. Hence, prioritizing social media marketing can bring light to your business.
Social media marketing involves sharing ads, uploading content, posts, reaching out to the audience with engaging videos, launching a campaign, and so on. But how would you know that your marketing strategies on social media are going well?
To learn about the social media performance of your brand, you should monitor your brand profile. For this, you can take the help of Hootsuite. The tool can be used to keep an eye on your social media activities. From monitoring the performance of your posts to tracking your social media reviews and comments, it makes sure that all your posts turn out to be influencing.
- Google My Business: Google offers a package of tools to monitor web performance. And one among them is Google My Business. The free tool is responsible for monitoring the brand presence and its online visibility on Google Search and Google Maps.
Businesses use this tool to verify whether their business name is properly listed on Google so that customers can find their venture and gain information ready from there.
Other than business listing, the tool even allows interacting with the potential customers or viewers via reviews, images, post comments, and Q&A sessions.
- Mailchimp: So, you have a good list of contacts and you are making a weird face as if you have none. Have you ever thought how cool will it be to reach out to the contacts directly and promote your new products or services? Yes, we are talking about email marketing.
Mailchimp is a cost-friendly email marketing tool that you can use to connect with your audience directly. The tool is featured with pre-loaded templates that you can use for sharing promotional and transactional messages via emails.
Email marketing through Mailchimp has tons of benefits. It helps you to understand your customers by sending a feedback mail, build a strong brand reputation online, and set out for brand promotion.
All these results in gathering a huge volume of traffic and building high conversions. This boosts your sales if not today shortly when the current situation is under control.
Thousands of digital marketing tools are aligned over the web. In fact, every year there are bunches of new tools that appear online with new features and advanced techniques. But not every tool serves the same purpose.
Take some time out from your busy schedule and hit the best digital marketing agency in Kolkata or Delhi or New York. The officials are experienced enough to handle the issues of the clients.