Artificial intelligence: trendy subject or marketing revolution?

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No doubt, this is a trendy subject! Nevertheless, is this a marketing or science fiction revolution? This technological advance has impacted certain sectors of activity more than others. However, marketing is among the professions most affected by AI and machine learning. A survey by Artificial intelligence training in Bangalore shows that artificial intelligence technologies have a real impact on the objectives of a company. For 52% of the marketers surveyed, applications based on machine learning can increase sales. 49% say they help launch new products successfully. Also according to this computer study, the use of AI will increase by 155% by 2021!

So, is AI marketing a new trend or a real revolution with which your business must rely upon?

What is artificial intelligence?

Let’s start by defining artificial intelligence. We call “Artificial Intelligence” (or AI) any science or technology whose purpose is to imitate, increase or supplement human intelligence. Its goal? Design machines capable of performing the same tasks as humans. The development of such technology requires machine learning. Man feeds algorithms with a lot of digital data. He shows her examples of which she will have to reproduce. We are talking about thousands (if not millions) of data that artificial intelligence will have to learn, analyze and recognize. As it learns, the robot (real or virtual) can reproduce a task.

The economic weight of artificial intelligence

In 2017, $ 15.2 billion was invested in start-ups specializing in artificial intelligence, according to a study by CB Insights. This market represents a colossal turnover, in constant growth, if we refer to this graph of Statista:

Ai at the service of marketing: a reality

No need to wait until 2035 to take advantage of the advantages offered by artificial intelligence solutions. Evermore personalized and more effective marketing is what you gain by using AI. Here are some of the concrete applications of artificial intelligence in the field of marketing:

A personalized customer experience

The performance of analysis and understanding of AI makes it possible to offer prospects the right content at the right time. Customers react more favourably to a personalized approach since it constitutes a direct link with their expectations and objectives.

Thanks to the data collected on leads or customers, the algorithms can offer similar content. Amazon, Netflix and Facebook all have artificial intelligence technologies the purpose of which is to display personalized recommendations. On Amazon, here are the suggestions offered following several searches concerning “zero waste” products

Reusable or recyclable items, all of which belong to the “zero waste” trend. A very effective marketing strategy to transform a prospect into a customer, or encourage him to complete his previous purchases.

This artificial intelligence relies on both deep learning and Big Data systems to improve the user experience. They thus generate reports on customer behaviors. Your company can refine the profiles of its audiences, but also adapt its digital marketing.

Automation of tasks

We saw it before: AI marketing will offer the world better productivity. His role? Automate time-consuming and repetitive tasks. The development of artificial intelligence now allows marketing tools and software to automate certain strategies. The most well-known application is certainly automation marketing. In Collaboration with IBM Artificial Intelligence Course in Bangalore use scenarios defined by human intelligence to send content to a qualified audience. Automation is also at the heart of conversational marketing, via chatbots. These virtual agents can interact with prospects and customers to provide them with answers, support them in purchasing or provide them with personalized content.

AI SEEN BY MARKETERS

74% of specialists in marketing managers say it: AI is on the agenda. Taking advantage of this technological development is to their advantage, they have understood.

These experts welcome AI marketing with great optimism:

59% believe they have more time for high value-added tasks, while AI takes care of part of their work. For 67% of them, AI contributes to creating new products and services adapted to customer needs. 71% hope to gain in performance by relying on the immense analytical and predictive capabilities of AI. Using an artificial intelligence system within a company is revolutionizing work. Whether at the marketing, commercial services or human resources level. The objective of such a solution is to improve the management of its activity, to increase productivity, but also profitability. It is not science fiction, we repeat it, and algorithms already have a great place at the heart of companies. Research on artificial intelligence applications is still progressing. Far from being a simple trend subject that will soon evaporate to make room for another, AI marketing is a real revolution. It is still in its infancy, its bright future is certain.

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