The local SEO on search engines, within social networks and on mobile applications plays an essential role in the visibility of shops, local artisans and businesses anchored in the territories, like people search local businesses near me or Georgia business search
Local SEO in figures
The figures we were talking about a few weeks ago impress:
97% of internet users use local search or proximity search on a search engine or an online directory like USA Company Directory.
78% of local searches on mobile generate direct purchases after a few hours.
More recently still, Google indicated for its search engine that the requests of the users of its tool containing the words “near me” or “near” have multiplied by 5 over the last 5 years.
Local search far surpasses other types of research by far when it comes to buying.
How to improve your local SEO on search engines and on social networks
Here are the 7 key points to take into consideration to improve your local SEO as a professional with a guide on how to optimize your local search to increase your business.
1. Locate your site and your company pages
Whether on your website or on your company’s social media account pages, clearly indicate, in the right position, the physical address and the town (in contacts), but don’t hesitate to recall this address either. in the text by associating your trade and the name of the town side by side. Example: “hairdresser in Georgia”.
This geographic component (business + common) must be repeated within articles, pages and publications on social networks to be found on search engines such as Google, Bing … And also, on internal search engines platforms social networks (Facebook, Instagram, LinkedIn, Twitter, Pinterest …).
2. Optimize the title and meta description of your site
The ‘title’ and ‘meta-description’ tags of your site appear in priority in the search engine results.
They must therefore be completed with care, mentioning your activity and the municipality. Example: “plumber in Ohio” … to have a chance of being more visible on these same search engines.
3. Complete and optimize your Google My Business page
Internet users and even more mobile users who are looking for a business, a shop, a craftsman or a business do so primarily via the Google search engine. It’s a fact. In this context, having your Google My Business listing for your business is more than necessary.
Carefully create and complete your Google My Business page, indicating your full contact details (physical address, email, telephone number, website address, map, products sold), your opening hours and all the information including potential customers need.
It is necessary to put quality photos on your activity that make you want to contact you and also to visit you: essential for shops and boutiques!
Carefully categorize your activity to make it easier to find.
Consider promoting your business with a 360-degree virtual tour (inside the establishment) to make you want to go there.
And validate your establishment. Everything is indicated in the space of your Google My Business page.
In addition, it is recent and to be used judiciously: we can now, via Google My Business, present products and services free of charge with descriptive cards: Present your product; Describe it; Indicate its price. But it can be the presentation of offers and events.
Regularly update your Google My Business listing with new information, photos, updating your opening hours.
Analyze how users interact with you via this sheet by examining the number of clicks, reservations and subscribers, in particular via the monthly report sent each month to the company by email and also continuously the dashboard of your account Google My Business.
4. Subscribe to local and cartographic directories
Google is not everything. Reference your business in general directories (Yellow Pages), specialized according to your activity (Yelp, etc) and geolocated like Google Maps (via Google My Business)
Also remember to be registered on the page of the site of your local authority which presents local businesses, that of your professional federation and sectoral directories, on the site of the local association of traders, etc. There are plenty of opportunities!
5. Use microformats for semantic markup of your site and pages
In order to increase the local visibility of your site on search engines and also for search via voice assistants and voice applications (Siri, Google Assistant …), it is advisable to provide details of your activity from ” a structured code with what is called microformats or semantic markup.
Search engines are thus able to facilitate the indexing of your Web pages from the code integrated within your pages.
To do so, Google offers a markup aid tool: https://www.google.com/webmasters/markup-helper/u/0 with information to complete to generate an HTML code to integrate into its site. We can also use the Schema.org tool but here it is in English: https://schema.org.
6. Encourage, manage and interact with user reviews
Whether on Google My Business or on directories, it is common for internet users and mobile users to be able to assess your activity online; these are the famous online reviews.
Encourage your satisfied customers to leave their opinion and systematically respond to any opinion that it is positive, negative, critical, that it brings new ideas or suggestions for your business. Responding online means taking consideration of any prospect or client.
7. Have a mobile site
30% of mobile searches are linked to a local location. 72% of customers who did a local search visited a store within 8 kilometers around.
Also, having a mobile site (optimized for mobile) is essential today so that the information is readable with easy to navigate sections.